The Story of Smokey Bear

The Story of Smokey Bear

Smokey was born on August 9, 1944. The U.S. Forest Service wanted a spokes person to continually remind people that "Care will prevent 9 out of 10 fires", and the fictitious bear was just the ticket... as they said back then.  In 1947, Smokey's message changed to the familiar "Only YOU Can Prevent Forest Fires".

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